Although there are many components to building and growing a successful business, effective targeted marketing is always at or near the top of the list. In fact, top performing organizations know that controlling your markets and retaining top quality personnel, ensures a sustainable competitive advantage. Your marketing plan is your strategy to bring your product or service to the market place. Marketing strategies match or transform your product or services to the needs of your customers. Good market research will uncover marketing ideas for new products or services and emerging trends that are not presently being met, thereby taking advantage of these newly available market opportunities.Marketing strategies and tactics are your devices to capture a niche or an entire market segment based on your company capabilities and the needs of the market. We work with you to develop a marketing strategy that differentiates your business from your competitors in ways that are meaningful to customers. We determine your target markets through data mining, define or refine your company’s value proposition by aligning any performance gaps to deliver the value you promise. Including plans for marketing channel selection, customer segmentation, product/service mix, price, promotion, processes, and customer service. Then, we help you execute by translating your marketing plan into action through all aspects of the following marketing mix:
- Sales force planning and management.
- Interactive Marketing.
- Search Engine Optimization/Marketing (SEO/SEM).
- Distribution channel penetration.
- Direct/Indirect marketing.
- Advertising, promotions and cooperative agreements.
- Public relations initiatives.
- Sales support materials.
- Tradeshows and Event planning.
- Print, Broadcast and Online Media Relations.
- Speaking Engagements.
- Executive Visibility.
Finally, we establish metrics to track results and continually refine the approach to be successful in the long run. These steps are tailored to your specific needs. Generally the larger the business, the more involved the marketing plan. But even if your company is small or in the earliest stages of development, a targeted and actionable marketing plan will help you increase your top and bottom lines.